Wednesday, April 1, 2009

and while I am on the subject of DRM....

Stephen Fry made a great point on DRM in his talk at the Apple Store in London last month (download podcast from iTunes here)*

"People who think that if it can be got for free, no-one going to pay for it..... don't understand the fuzziness of the human mind"

Piracy was a grey area. You are not either a pirate or a good citizen. We have all pirated something in our lives whether it was copying a cassette tape for a school friend or photocopying a chapter of a book or some software. And yet along the way we have bought a hell of a lot of stuff. Our houses are full of CD's and DVD's and books that we have bought legally.

"If the creative industry gets too snotty about pirates and criminalizes and tries to create too much of this "you're a thief" business. People will go <expletive deleted>. They are going to say I've seen you in your Rolls Royce and your house in Barbados, don't come to me moaning like this."

"(The creative industry) have to use their human imagination to find a way to sort this out in such a way there will still be an incentive to own copyrights but also there will be a way of disseminating it around that isn't so locked in in zones and codes and things"

Stephen had artists, writers and singers in mind when he said this, but I think this applies to the whole media business including publishing. Some call our sector "creative and media". It is high time for us to be creative!


*The whole podcast is worth listening to, but if you just want to hear the DRM bit then fast forward the podcast to 44.55 minutes

Innovation

I've lost count of the number of articles and books that are published with advice on how to be more innovative, more creative. I think creativity is an attitude not a skill. It is a way of being.

It reminds me of the classic put down (attributed to J.P. Morgan): "if you have to ask how much it costs, you cannot afford it".

A much better question is "what is stopping me from being more creative?". Then do everything possible to break those barriers down.

Tuesday, March 31, 2009

Is the death of DRM the indicator of real change in the publishing business?

I have been thinking about the future of publishing. It seems to me that above all else DRM represents the old, traditional mindset of publishing. In this mindset it is all about the content. And if content is the asset, it makes perfect sense to protect it with DRM. Let's turn this around, if content is not the asset but something else is instead, then it makes no sense to protect the content with DRM right? By DRM here I mean everything from a simple license enforcing copyright to multi-layered encryption. Rights protection in its broadest sense.

The new mindset is that it is all about what the content does or what it allows you to do. It is about delivering the content in multiple ways, at different times to all sorts of people. It is about embedding content in devices that do something. In other words, the asset is in the use of the content. No DRM needed here.

My theory would indicate that as publishers move from the old to the new mindset, DRM should disappear. At the very least we should see a struggle around DRM as the old guard and the new wave fight it out.

There is perhaps some evidence for this theory. Apple will remove DRM on iTunes on April 7th. There was a huge row recently over the Kindle text-to-voice capability .

Does anyone have more evidence? Examples of publishers moving away from DRM, easing the rights protection, choosing creative commons over copyright? Please let me know.

So what is holding back publishers you might ask? Well I suspect most of them have simply been unable to build products that would allow them to release control over their content. Workflow solutions is the buzzword I hear most often and everyone claims to be doing it. I have seen very few examples from any publisher though.

My gut feeling is that Apple are showing us the way. They have shown us how important the device is. As Chris Arkenberg noted today: "Apple has fundamentally rewritten this paradigm by dematerializing the content - music & movies - and connected it directly with the player".

My top tip for today is to watch any publisher that is partnering with device providers or any publisher that is experimenting with i-apps. I think this is the future.




Good design makes you happy

I love the TED talks. This video of Don Norman's talk is fantastic. He is entertaining and insightful on the subject of design. Design that makes people happy. Design that engages the user in different ways. I recommend it highly. If you do watch it then please let me know what you think of it.



Monday, March 30, 2009

Does my bum look big in this?

I love the Wii Fit. I smile every time I power it up. I get up extra early every morning to use it. In just a few weeks it has become an unmissable part of my life. And here's the weird thing: I am beginning to treat it like a real person! How can this be?

The Wii Fit has a Body Test function that measures your body's performance including your weight. If (perish the thought!) your weight has increased since your last Test, the Wii asks you to give a reason for the gain. It then gives some helpful advice on how to keep your weight under control.

So the other day I was in a great restaurant having a wonderful meal and drinking some lovely wine (and not in moderation) when....

....I caught myself thinking "what am I going to tell the Wii?" How was I going to explain my inevitable weight gain?

So what on earth is going on here? Why do I care what a piece software thinks of me? Can a Wii have a personality?

I think there is something very, very special about the user interface of the Wii. It is not simply the accelerometer-based Wii remote that you use to interact with the games. That's pretty cool and revolutionary I agree. It's the personality that really intrigues me. Let's investigate why.

My first clue is the way that the Wii Balance Board and the Wii Remote sense and respond to my body movements. If I start to wobble during yoga or let my arm drop during a fitness exercise, the Wii lets me know and gives me encouragement: "don't give up", or "your leg is unsteady". If I am doing well it praises me: "your balance is terrific". Of course the voice is pre-recorded but it is the timing that is so perfect and makes it so effective. Even though I know this is a machine, I feel good when am praised and I try harder when I am encouraged. It is AS IF the machine can see me.

When you first set up the Wii Fit, you choose a personal trainer, either an athletic woman or a muscular man. The trainers are reasonably lifelike, unlike the bobblehead-like Mii characters that are used in the other Nintendo games. When they speak they use arm gestures. They address you directly. They talk you through the exercises and it is their voice that praises or encourages you. The combination of the sensors and the avatars makes the interaction even more PERSONAL.

The Wii is UNPREDICTABLE. Every so often, the trainer changes. "Sorry", they say, "your usual trainer isn't available so I'll be doing your training today. Hope you don't mind". Occasionally the trainer yawns and admits they had a late night last night. I have tried to detect a pattern but I cannot. Either these actions are truly random or the algorithm is based on some non-obvious variables.

And then there's the FUN details. When you power up and stand on the Balance Board, it gives a sort of surprised squeal. It's an unnecessary feature but it never fails to make me smile. Your Mii character on the start-up screens matches your Body Mass Index; being (a little!) overweight, my Mii is decidedly podgy which makes my kids laugh every time they see it.There are all the usual PERSONALIZATION features you would expect too. It also has a many-layered reward structure that unlocks new exercises and levels. Body Performance is measured by your Wii Fit Age, much like Brain Age.

A dictionary definition of personality reads: "the complex of all the attributes--behavioral, temperamental, emotional and mental--that characterize a unique individual".

I think the personality of the Wii Fit comes from the complex of interactions with me the user. There is a physical interaction as it responds to my movements. There is an emotional interaction as it praises or encourages me at exactly the moment I need it. There is a mental interaction as you try to improve your scores in the exercises. The unpredictable and fun elements make it seem almost temperamental.

In short, the combination of hardware and software engages me in a complex way using multiple senses. It responds to me.

I think the Wii and the Wii Fit can teach us a lot about how to engage the user, in particular the way that the hardware and software both contribute to the user experience. I suspect that in a few years time we will look back and see the Wii and the accelerometer that makes it possible as a huge milestone in human-computer interaction.

And finally I hear that the new version of the Wii Fit will give you fashion advice based on your body shape...does my bum look big in this?



Sleeping Ugly

The Sleeping Beauty was awoken with a kiss after a 100 year nap. This blog has been awoken after just a year of sleep (!) by multiple kicks to my ego. So with renewed energy I embark on Jonathan's Wheelbarrow Full of Surprises V2

Friday, November 30, 2007

Windows to the future

Adobe and Yahoo have just announced the ability to embed advertising into PDF files.

All Publishers have to do is to upload the PDF files to an Adobe/Yahoo portal where it is "ad-enabled" allowing dynamically generated contextual ads to be displayed whenever the PDF is viewed. The service is currently in beta and it's free! It is limited now to text, pay-per-click ads, but I am sure it will be expanded to include graphics and rich media.

This is a huge breakthrough for publishers. The advertising opportunities are clear and important. We are all searching for viable alternatives to the subscription model.

It could be so much more than that. I think of this more as a window to the future. Whenever a PDF is opened in the future any content can be piped in at that moment. Content that is relevant to that moment in time and space when the document is being read. It could be an advert, but it could also be a note to say that the article has been updated or it could contain an erratum. It could alert the reader to recent publications that are relevant. The possibilities are endless.

The other huge benefit is the possibility to track usage. Today we measure PDF downloads and correlate this to the act of reading an article. In future we can track every time a file is opened, at least in theory. It will be truly fascinating to see what the lifetime of a downloaded article is.

Of course, there will be those that see the DRM demon all over this. The truth is that the technology to embed DRM into a PDF and have it "call home" has been around for a while. It has remained largely unused by scientific publshers. I suspect the reason is the delicate balance between revenue and visibility. It would seem to make sense to protect copyright with DRM, yet the huge barrier to use that this causes is detrimental to visibility. And all Publishers know that zero visibility leads to zero revenues. The other reason is that Librarians are dedicated and effective protectors of misuse; they respect licenses and respond quickly to abuse. There is no need for DRM when there is a trusted relationship between Publisher and Librarian.

So what would you use your window to the future for?

Saturday, November 10, 2007

5th Elsevier Scandinavian Librarian Forum

My company arranges occasional workshops and forums across the world. These Library Connect events "bring together Elsevier colleagues and customers to discuss issues of concern for information professionals."

I was invited to speak at an event today on Web 2.0 and what it means for Publishers. I was hoping that the audience of Library Directors would also be inspired to think about and discuss what it means for Libraries.

It seemed to go well at least from my perspective. It was good to step back and review Web 2.0 and think about what it means for a Publisher and what it could mean for a Library. In both cases I believe the key is that Web 2.0 helps us all connect with our users and customers. Hopefully some of the participants will give me feedback by commenting on this post.

Here are some of the resources I called upon for the presentation
Library 2.0: An Academic Perspective
What I Learned Today
Library Toolbar
RSS4Lib
WiserWiki
2Collab
Stephen's Lighthouse
Michael Wesch's Videos

If you are interested, you can find the powerpoint slides here

Finally, big thanks to colleagues Rafael Sidi and Chris Shillum, I borrowed heavily from their presentations on similar topics.

Monday, November 5, 2007

Must have gadget

USB digital microscope enlarges up to 200 times with 1.3 megapixels. Supports pictures and videos.

The best bit is that it also does time lapse movies so you can record a video with only one or two images per minute. Place a sprouting bean under the microscope and film it as it grows. School projects will never be the same.

As the website says "Ever wondered what lint looks like or the mold growing on your week-old bagels? Now you can find out."

Fantastic