Thursday, June 25, 2009
Do you love reading or do you love books?
Ann's conclusion was that she loves reading and that each of the formats she chose offered something different and was useful in different ways. She loved the familiar paperback, the nostalgic feel of it in her hands. She used the audiobook in the New York subway. The Kindle was good but she didn't like the screen going black between pages.
Then she used the iPhone:
"....the iPhone, which seems, on the face of it, to offer the least enjoyable experience because the screen is so small. And yet.... the iPhone was the revelation to me. The screen is brighter, crisper. You can change pages instantaneously. But the most important thing is that the iPhone is always with you, or at least always with me."
There are two things that I learn from this. The first is the same point that Stephen Fry made recently "books are no more threatened by ebooks, than stairs were by elevators". If you love reading then celebrate that we have so many great ways to read now.
The second is Ann's experience with the iPhone. The fact that it is always with her compensated for an inferior user experience. Easy of use and instant availability trumped quality.
I'm afraid that many publishers are still convinced that their customers love books, after all they are still buying them right? I think that many customers are discovering, just as Ann did, that their joy of reading is stronger than their love of books. I call this the ebook event horizon.
Publishers should be falling over themselves to provide their books in every possible emerging format. They need to worry less about the things that are important for books (like quality) and care more about ease of use and instant availability on any device. What's to fear? After all, we still use stairs don't we?
Wednesday, April 22, 2009
The Dark Matter of the Information World
I would recommend though that you take the time to read the entire article. Steven believes that with the coming of the Kindle the rules have changed forever. He says "....the book's migration to the digital realm would not be a simple matter of trading ink for pixels, but would likely change the way we read, write and sell books in profound ways". He then goes on to speculate what these changes might be.
Recommended reading for all, compulsory reading for publishers
Wednesday, May 30, 2007
E-Paper coming soon
I first saw this E Ink technology at the end of the last century and thought it had a “wow” factor even back then. If I recall correctly the first use was for electronic signage since the displays only required power to change the display. Once the E Ink pixels are set on the page, they stay readable without need for power.
I've been looking forward to electronic paper though. Just think: a single E Ink page attached to a “spine” that contains the book files. At the touch of a button on the spine the old page goes and is replaced by the new page. When you’re finished reading you simply roll up the display around the spine and put it in your pocket.
The first eBook readers using E Ink (from Sony and iRex) aren’t flexible at all. I gather that manufacturing the flexible polymer displays is tricky but the good news is that someone is working on it.
L.G. Philips LCD have just announced that they have developed the world’s first 14.1-inch flexible color E-paper display on metal foil. Samsung and Primeview International recently showed a plastic version.
