Tuesday, June 12, 2007

Sisyphus Rocks

I love people who are passionate about what they believe in. It’s why I loved Kathy Sierra’s blog. As I am sure she would agree it’s hard being an evangelist. It’s not enough to tell people; an evangelist is looking for action, for the audience to respond and to do something different. That’s why feedback is the life blood for evangelists – it’s how you know when the message gets through.

Sometimes though it feels like banging your head against a brick wall: when people aren’t listening or worse when they appear to agree and then do nothing. A colleague describes it as pushing a big rock up a steep hill. This was the fate of Sisyphus

Sisyphus was being punished, we do it voluntarily……..

I would love Hugh McLeod to do a Sisyphus cartoon

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