In a previous life I worked on a team tasked with defining a new mission statement for the company. Thankfully my work on this has long been consigned to the corporate shredder and is now hopefully enjoying a new life as several boxes of Starbucks cups.
Meanwhile, I reflect on why there are not more user-centred mission statements out there? For instance when did you last read one that started with users or customers?
Thursday, May 31, 2007
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