Be nice to your bottom

I was in The Hague the other day with an hour to spare while my daughter was at the Ballet School there. I wandered through the station looking for a place to have coffee. It was a miserable day: cold with drizzly rain.

There are lots of bicycles in the Netherlands and many of them are parked outside in all weathers. On a day like this bicycle saddles become really wet. And sitting on a wet saddle is guaranteed to make you feel even more miserable. This insight has not escaped the marketeers at Kimberly-Clark in the Netherlands.

This is what I saw when I came out of the station

I looked closer and saw that this was a fantastic promotional action from Page WC paper (Page is a Kimberly-Clark brand in the Netherlands). Overnight they had fitted all the bicycles parked outside Den Haag central station with blue plastic saddle covers with this tag-line

Which translates as "be nice to your bottom"!

Inspired

Since then there have been more actions in other Dutch cities

and they didn't stop at bicycles either: